Guidelines for the Group Projects

General instructions

Students will form groups of three or four members and conduct a rudimentary statistical survey on a subject of their own choice, produce a written report on their findings, and give a professional presentation in class. This work involves several stages from gathering background information on the chosen subject to formulating the key hypothesis, drafting a questionnaire to be used in the collection of data, analyzing and processing the data, all the way to interpreting and presenting the results, and giving recommendations. You are supposed to demonstrate your ability to use the techniques learnt in class while solving real-life problems. Projects need not involve business data and any subject suitable for an opinion poll is acceptable. Your work has to be carefully planned so that all of it is handled in time. Do not let yourselves fall behind schedule!

Forming the groups

Selecting members of your group is left up to you. Beware that the various tasks require a variety of different skills, so each group should include
1. a co-ordinator to take charge of the project,
2. someone with good interpersonal skills to talk easily to strangers (at least 100 respondents),
3. someone skilled on the quantitative aspects,
4. a report writer with excellent command of English, etc.
You will be asked to decide about the composition of your group and the subject of your project within the first two weeks.

Written reports

The extent of the report is typically between 25 and 50 pages while quality is much more important than quantity. The pages must be bound together. there is to be
1. a cover page featuring the title of the project and listing the group members,
2. a table of contents including page numbers,
3. an introduction explaining your motivation behind choosing the topic and giving any essential secondary data and background information,
4. a full explanation of all procedures and methodology,
5. a definition of your population,
6. an adequate description of the sampling and data collecting schemes,
7. a summary of answers to each question either in tabular or graphical form, a brief reference to the statistical techniques used while processing the data, and
8. a conclusion outlining the meaning and practical application of the results in plain English.
Be self-critical and state what could you have done differently should you have more resources and what you gained from the experience. As an appendix, include a sample of the questionnaire in any language version used. Avoid inserting your calculations in the report or in the presentation! And check your spelling! The report must be wordprocessed and available before your presentation.

Oral presentations

The presentations themselves will be given in class in the last week. Each will take at most 15 minutes and each member of the group is required to be present (although not all need to participate). The presentation must be convincing and professional. Make sure you come well prepared! Each student can earn up to 3 points for asking informed questions about other projects. Three questions about a single project are allowed and it is the project group members who decide who can ask.


The Group Project is mandatory and contributes 50% towards the grade. For your reference, the reports from previous semesters are available in the Library and videos of most presentations are stored in the Business School Office.

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